The screens of Times Square shine bright.

Image: Jorisvo/Shutterstock

In addition to its many other delights, Times Square in New York City has also begun hosting what it has dubbed the “Midnight Moment” where, for three minutes, the bright screens display art as if in a kind of fleeting, electric gallery.

In a partnership between Times Square and Moving Image, the famous New York screens present art from contributing people from 11:57 PM to midnight every night, and the artwork turns over once a month to display new artists’ work. Sherry Dobbin, Director of Times Square, is excited about the program: “We are looking at how we can discover and showcase the greatest video artists on the world’s largest video art platform,” she says.

This opportunity comes as a great boon to the arts community because it offers so much visibility to artists and their work. Times Square is one of the most popular tourist destinations not just in New York but in the world over, and Times Square’s art initiative is currently one of the strongest ways to promote art.

Times Square and Moving Image accept proposals by Slideroom only and encourage anyone considering submission to experience Midnight Moment before they do so, as the submissions must be made to very exact specifications: every screen in Times Square is different, making for a truly unique art experience, but one that requires a lot of logistic work between a lot of people. Submission guidelines can be viewed here.

For the month of August 2015, Midnight Moment will feature the animated work of Brazilian brothers who create under the name OSGEMEOS. Through their collection, called Parallel Connection, OSGEMEOS “want to connect with the joyful and creative aspects that they feel every individual has inside of themselves and can visualize through dreams. The dream world is the one place where every person in the universe can be connected if they can just break the barriers between imagination and the physical world.”

The collection will be on display every night until its end on August 31st, 2015.

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